Starting out · Selling · also called SDR, BDR, Business Development Representative

Sales Development Representative

Finds and qualifies prospects and books first meetings for account executives.

No credential gets anyone a job or a salary, and ASTRA does not promise either. An ASTRA credential attests that the holder passed an examination; it does not certify performance in a job. External programmes and certifications are listed because people in these roles commonly hold them. ASTRA is not affiliated with their issuers and does not endorse them; names are trademarks of their owners. Details change, so check the issuer's site before you buy. Last reviewed 12 October 2026.

What you do

• Research target accounts and the people in them
• Write and send short, accurate outreach
• Qualify interest and hand over clean notes
• Keep the CRM honest

What you need to be able to show

• Explaining what the product does in one true sentence
• Knowing the difference between a feature that exists and one on the roadmap
• Qualifying without over-promising
• CRM discipline

Where ASTRA fits

Credentials people in this role commonly hold

• HubSpot Academy sales courses · HubSpot · Free
  Prospecting, qualification and inbound selling basics.
• Salesforce Trailhead badges and certifications · Salesforce · Free
  CRM skills and Salesforce product knowledge; the certifications themselves are paid exams.
• AWS Certified Cloud Practitioner · Amazon Web Services · Paid exam
  Plain-language understanding of cloud services, billing and shared responsibility on AWS.
• Microsoft Certified: Azure Fundamentals (AZ-900) · Microsoft · Paid exam
  Cloud concepts, Azure services and pricing basics.

Where this role usually leads