Starting out · Partners and channel · also called Channel Operations, Partner Programme Coordinator
Partner or Channel Coordinator
Runs the admin of a partner programme: registrations, deal registration, enablement sessions, partner portal.
No credential gets anyone a job or a salary, and ASTRA does not promise either. An ASTRA credential attests that the holder passed an examination; it does not certify performance in a job. External programmes and certifications are listed because people in these roles commonly hold them. ASTRA is not affiliated with their issuers and does not endorse them; names are trademarks of their owners. Details change, so check the issuer's site before you buy. Last reviewed 12 October 2026.
What you do
- Process partner applications and deal registrations
- Organise enablement and keep partner content current
- Track partner accreditations and tiers
- Answer first-line partner questions
What you need to be able to show
- Understanding what a partner is allowed to promise on your behalf
- Deal-registration and margin basics
- Vendor programme rules
- Organised follow-through
Where ASTRA fits
Customer-facing understanding of modern technology — products, cloud costs, data, security questions and AI claims. 30 questions · 45 minutes. In beta, free by invitation.
Channel work is about boundaries: who sells, who delivers, who promises. ASTRA Tech Fundamentals gives the technology understanding; the ASTRA Tech Sales Associate adds the commercial judgement when you move into a partner-manager role.
Also relevant: ASTRA Tech Sales Associate
Credentials people in this role commonly hold
- Vendor partner sales accreditations · Cloud and software vendors through their partner programmes (for example AWS, Microsoft, Google Cloud, Cisco) · Usually free through your employer
Vendor-specific selling knowledge required to keep partner status. Usually free to partner staff. - HubSpot Academy sales courses · HubSpot · Free
Prospecting, qualification and inbound selling basics. - AWS Certified Cloud Practitioner · Amazon Web Services · Paid exam
Plain-language understanding of cloud services, billing and shared responsibility on AWS.