Junior · Partners and channel · also called Channel Manager, Partner Manager

Partner or Channel Account Manager

Recruits, enables and co-sells with resellers and partners.

No credential gets anyone a job or a salary, and ASTRA does not promise either. An ASTRA credential attests that the holder passed an examination; it does not certify performance in a job. External programmes and certifications are listed because people in these roles commonly hold them. ASTRA is not affiliated with their issuers and does not endorse them; names are trademarks of their owners. Details change, so check the issuer's site before you buy. Last reviewed 12 October 2026.

What you do

• Recruit and onboard partners
• Run enablement and joint pipeline reviews
• Manage deal registration and conflicts
• Build joint proposals

What you need to be able to show

• Partner economics: margin, deal registration, incentives
• Authority boundaries: who may promise what
• Joint value propositions
• Vendor programme rules

Where ASTRA fits

Credentials people in this role commonly hold

• Vendor partner sales accreditations · Cloud and software vendors through their partner programmes (for example AWS, Microsoft, Google Cloud, Cisco) · Usually free through your employer
  Vendor-specific selling knowledge required to keep partner status. Usually free to partner staff.
• Sales methodology training (MEDDICC, Sandler, Challenger, Command of the Message and similar) · Various training companies; usually bought by employers · Usually free through your employer
  A shared language for qualifying and running deals. Valuable inside the company that uses it; not a standardised credential.
• AWS Certified Cloud Practitioner · Amazon Web Services · Paid exam
  Plain-language understanding of cloud services, billing and shared responsibility on AWS.

Where this role usually leads