Mid-career · Partners and channel · also called Partnerships Manager, Cloud Alliances Manager
Alliances or Partner Manager
Runs strategic partnerships: cloud marketplaces, co-sell programmes, technology alliances.
No credential gets anyone a job or a salary, and ASTRA does not promise either. An ASTRA credential attests that the holder passed an examination; it does not certify performance in a job. External programmes and certifications are listed because people in these roles commonly hold them. ASTRA is not affiliated with their issuers and does not endorse them; names are trademarks of their owners. Details change, so check the issuer's site before you buy. Last reviewed 12 October 2026.
What you do
- Build and run co-sell motions with vendors
- Manage marketplace listings and private offers
- Negotiate partnership terms
- Report partner-sourced pipeline
What you need to be able to show
- Marketplace and co-sell economics
- Authority boundaries across three parties
- Joint value propositions
- Vendor programme governance
Where ASTRA fits
Integrating architecture, economics, assurance, AI governance, discovery, channel boundaries and rollout into a defensible recommendation. 56 questions across 8 cases · 120 minutes.
Alliances deals have more boundaries than any other: vendor, partner, customer, marketplace. The ASTRA Tech Sales Advisor tests channel boundaries alongside economics and rollout.
Credentials people in this role commonly hold
- Vendor partner sales accreditations · Cloud and software vendors through their partner programmes (for example AWS, Microsoft, Google Cloud, Cisco) · Usually free through your employer
Vendor-specific selling knowledge required to keep partner status. Usually free to partner staff. - AWS Certified Cloud Practitioner · Amazon Web Services · Paid exam
Plain-language understanding of cloud services, billing and shared responsibility on AWS. - Microsoft Certified: Azure Fundamentals (AZ-900) · Microsoft · Paid exam
Cloud concepts, Azure services and pricing basics. - Google Cloud Digital Leader · Google Cloud · Paid exam
Cloud concepts and Google Cloud products from a business point of view.