Business-development roles remain relevant as technology and trade conditions change

The Future of Jobs Report 2025, published 7 January 2025, says Business Development Professionals are among roles expected to grow under several macroeconomic drivers. The report specifically links demand for that occupation to factors including government industrial policy, trade restrictions and geopolitical fragmentation. [Source: World Economic Forum, 7 January 2025.]

This is a global employer outlook, not an APAC channel-sales forecast.

Channel work becomes more valuable when it is treated as business development rather than relationship maintenance. Build evidence that you can choose partners, create a joint market plan, enable another seller, progress shared opportunities and keep commercial authority clear between organisations. Those skills remain useful even when the partner model, geography or technology category changes across the region in practice today commercially.

Relevant programme: Build partner and multi-party judgment with the ASTRA Tech Sales Advisor programme: https://www.astraready.com/programmes/